Get to Know Victoria Whimpanny, Marketing Officer at Crown Commercial Service

The ‘Get to Know’ series showcases staff from around the NHS Workforce Alliance to give you a glimpse of the variety of roles in our organisation, and the people who perform them.

This month, we’re pleased to introduce Victoria Whimpanny. Find out more about Victoria’s background, role and interests.

Q: What is your background?

I have 7 years of experience in marketing, working in the travel, newspaper, gardening and recruitment industries. I believe these experiences have made me very adaptable and I always enjoy the challenge of learning a new business.

This is my first role in the public sector and procurement, so I am very excited for what is to come and to develop my skills further.

Q: What is your role within the NHS Workforce Alliance, and what does it involve?

I recently joined the NHS Workforce Alliance’s communications team representing the Crown Commercial Service. I work on activities to promote the work that the NHS Workforce Alliance does for our customers.

I am also part of working with the other communication leads to make sure our messaging is consistent across all our platforms and that we are working in the most effective way.

Q: Why are you passionate about this?

I enjoy creating messages and helping with branding, making customers aware of who we are, what we do and how we can help them is all part of the excitement of the day job.

Q: What is the greatest challenge you face at work?

Knowing exactly what our customers want and need and then at what point we promote how we can help, data and insights are key to helping any marketeer when planning and creating their campaigns and strategies.

Another challenge for myself, as I am new to procurement, is understanding the wide range of acronyms that are used on a daily basis.

Q: What was your first job, and how has it impacted your career?

Aside from my Saturday job working in a pie shop in Wigan, my first job out of university was working as an administrative assistant for an energy company.

The role made me realise that I wanted to be in a creative job and as I had done some work experience in marketing at university, I made it my mission to find an entry-level marketing role which is when I found my first marketing job in an online river cruise travel agent.

Q: How would you spend a perfect day off?

I love the autumn season, so a walk around Sefton Park in Liverpool with a coffee in hand and with my partner, Dan, and daughter, Autumn (I really do love the season!), would be my idea of bliss. I also love roast dinners and watching 90s movies, so that would have to be how I round the day off.

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