Get to Know Jo Edge, Deputy Head of Marketing at Crown Commercial Service

The ‘Get to Know’ series showcases staff from around the NHS Workforce Alliance to give you a glimpse of the variety of roles in our organisation, and the people who perform them.

This month, we’re pleased to introduce Jo Edge. Find out more about Jo’s background, role and interests.

Q: What is your role within the NHS Workforce Alliance, and what does it involve?

I am a member of the alliance’s communications team. The team includes a communications lead for each of the 5 partners, and I represent Crown Commercial Service.

The role of the comms team is to promote the alliance and help show how we can support the NHS with all their workforce needs.

My background is in marketing (rather than communications – yes, there is a difference!). My focus over the past 8 months or so has been helping the alliance develop their brand proposition. We’ll be rolling this out over the next few months and are starting with our new brochure – please take a look and share it with your colleagues.

Q: Why are you passionate about this?

COVID-19 has reinforced just how valued the NHS is across the country. It’s a privilege to be able to play even the tiniest of supporting roles in helping make sure the NHS has the workforce to keep doing what they do.

Q: What is the greatest challenge you face at work?

Getting the right messages out to the right people at the right time, and evaluating how they are received.

Q: What was your first job, and how has it impacted your career?

My first job was in the food hall at Marks & Spencer. My initial thought was that it didn’t impact my career, but actually it did. It led me to a graduate training scheme with House of Fraser, and a placement in their press office led me to my current role by way of a variety of events management and marketing roles.

Q: How would you spend a perfect day off?

A long walk on the beach followed by a leisurely lunch would be lovely. Can I request a bright, crisp cold day or a warm and sunny day please? As this is my perfect day, I’d also like my Labrador puppy to be a model pooch and happily trot along beside me for the whole walk, and snooze at my feet during lunch.

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